Marketing analysts who work on different snack products

Assignment Help Operation Management
Reference no: EM131150520

Be the Manager You supervise a team of marketing analysts who work on different snack products in a large food products company. The marketing analysts have recently received undergraduate degrees in business or liberal arts and have been on the job between one and three years. Their responsibilities include analyzing the market for their respective products, including competitors; tracking current marketing initiatives; and planning future marketing campaigns. They also need to prepare quarterly sales and expense reports for their products and estimated budgets for the next three quarters; to prepare these reports, they need to obtain data from financial and accounting analysts assigned to their products. When they first started on the job, you took each marketing analyst through the reporting cycle, explaining what needs to be done and how to accomplish it and emphasizing the need for timely reports. Although preparing the reports can be tedious, you think the task is pretty straightforward and easily accomplished if the analysts plan ahead and allocate sufficient time for it When reporting time approaches, you remind the analysts through e-mail messages and emphasize the need for accurate and timely reports in team meetings. You believe this element of the analysts' jobs couldn't be more stra·1ghtforward. However, at the end of each quarter, the majority of the analysts turn their reports in a day or two late, and, worse yet, your own supervisor (to whom the reports are eventually turned in) has indicated that information is often missing and sometimes the reports contain errors. Once you started getting flak from your supervisor about this problem, you decided you had better fix things quickly. You met with the marketing analysts, explained the problem, told them to turn the reports in to you a day or two early so you could look them over, and more generally emphasized that they really needed to get their act together. Unfortunately things have not improved much, and you are spending more and more of your own time doing the reports. What are you going to do?

Evaluate the case and propose a solution. Prioritise the steps to be taken in your approach, be systematic and motivate your assertions ?

Reference no: EM131150520

Functions organisational procedures perform in organisation

According to Plato, knowledge only exists in the intelligible world of the forms. What is personality? Identify and explain the big five dimensions of personality with appropr

Each received exemplary performance ratings

Two employees perform the same job, and each received exemplary performance ratings. One of the employees is near the top of the compensation bandwidth for that particular job

Which of the many purposes of the project portfolio process

Which of the many purposes of the project portfolio process are most important to an organization with a low project management maturity? Please be prepared to defend your res

Service times are exponentially distributed

A department store has a candy counter with one employee. Customers arrive at the counter at the rate of 40 per hour according to a Poisson distribution. The employee can hand

How coordination of activity is related to division of labor

Briefly describe how coordination of activity is related to Division of Labor? IN OTHER WORDS: What organizational problems are solved by using one or more of the main methods

Assignment on technology implementation paper

Assignment on Technology Implementation Paper, Prepare a 1,050 to 1,400-word (3 to 4 page)paper detailing how a new technology system should be implemented or introduced to a

What is career anchor

What is a career anchor? Discuss a time when you’re your career anchors influenced you to make a career decision (about, for instance, your choice of college major or job choi

Being an entrepreneur-assume the risk of business ownership

Being an Entrepreneur? The text describes being an entrepreneur as very risky, and offers that it requires certain characteristics to be successful. This kindly provides some

Reviews

Write a Review

 
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd