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This can be a very controversial topic and is one that should solicit strong opinions. Have you ever thought about this? My guess is the average consumer has not, should we only blame the marketing people? Do consumers have a free will to decide what they can afford to purchase? If minorities are not targeted, would they feel like they have not been given the same opportunity to know about products as the rest of society?
Respond to the following:
• In your opinion when marketers use their knowledge of specific target markets, such as minorities, do they prey upon their weaknesses and possible lack of information and exploit them for their gain? Please support your answer with relevant examples.
The recommended number of units of each printer to produce tomaximize the total contribution to profit for an 8-hourshift. What reasons might management have for not implementingyour recommendation?
Describe how the division addresses customer needs and achieves competitive advantage. Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future.
Metal Fabricators just issued $1,000 par 20-year bonds. The bonds sold for $758.18 and pay interest semi-annually. Investors require a rate of 9% on the bonds. What is the bonds' coupon rate?
Workers are paid 20$ an hour in USA but only 10$ in Turkey and 5$ in India. We cannot compete with Turkish and Indian products in USA and international markets production is moving to Turkey and India, we are closing our business; our workers are los..
Rolf Steps is the production manager for a local manufacturing firm. This company produces staplers and other items. The holding cost is $2 per unit per year
Identify three principles of leadership from this chapter that you think would be most important to include in the training for supervisors in a customer care company.
A federal law regarding the labeling of pesticides directly conflicts with a state law. Thelaw will be rendered invalid due to the:
In your class discussion this week, you will use your understanding of the "Promotion" part of the marketing mix to determine an approach to cost-effective promotion. First, imagine that you are a small business owner with a very limited promotional ..
Computer upgrades have a nominal time of 80 minutes. Samples of five observations each have been taken, and the results are as listed.
Expectations of new workforce entrants has- Which of these motivation theories arranges employee needs in a hierarchy of importance?
The service center for a brokerage company provides three functions to callers: account status, order confirmations, and stock quotes. The reliability was measured for each of these services over one month with these results: 90 percent, 70 percent a..
Imagine that you are an expert in the principles of business leadership. You have been invited to present at a conference held for some of the top executives at Fortune 500 companies. Your assigned topic is leveraging leadership to maximize busine..
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