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Marketer is reviewing a series of research reports
Course:- Supply Chain Management
 Reference No.:- EM131423335





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Assignment Help >> Supply Chain Management

A marketer is reviewing a series of research reports that were generated six months ago, 12 months ago and 18 months ago to determine the levels of brand awareness among a particular customers group. The marketer is considering commissioning a new study. This is an example of: A. Primary research B. Secondary research




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