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Directions: For your business idea, compile the following information:
• Analyze the market segmentation and target market selection
• Identify the behavior of consumers within your target market
• Conduct a detailed analysis of your competitors within the target market
• Compute an estimate of the initial annual sales and market share
• Cite a minimum of 3 sources used for your market analysis research. REVIEW the SBA website regarding Market Analysis - Go to Starting & Managing - Starting a Business - Create Your Business Plan - Market Analysis. Review the Web Resources by Topic - review Research Websites and Marketing Analysis Websites
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