Market research director for consumer product company

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Reference no: EM131375128

You are the market research director for a consumer product company. You have been asked to evaluate China as a potential market for your company's product and begin a search of secondary data. What are types of information you would consider in assessing China? How would you find information on these issues? How would you relate to the bottom of pyramid market in China?

Reference no: EM131375128

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