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The outcome of the assessment is to profile the market for international marketing operation. Select one international market country to consider for launching a product of the business/company you select. The product should not be available in the market / country you select
1. Outline a brief introduction of the company and its major products/services
2. Outline market situation or situational analysis or environmental analysis. This is for the host market .
o Four variables of consumer segmentation/VALS segmentation / Need State segmentation approach
o There are four targeting strategies to select undifferentiated differentiated concentrated and micro. For this assessment you could select either differentiated or concentrated. Please outline the reason
o Asset/ capability / resources to consider for strengths / weakness analysis
o link to pest analysis
Relate to possible marketing mix to deliver this positioning statement. Explain how they will be implemented . This includes what, when , who and how.
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Suppose major office holders from one particular party are not performing well, and the party is not monitoring these officeholders. In what ways could this situation affect t
Discuss the purpose of the following systems: Enterprise Resource Management, Customer Relationship Management and Supplier Chain Management. Then, explain and give an example
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