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Market demassification has resulted in an ever-increasing number of market niches and the use of direct marketing to reach these niches is growing. The Christmas Shopping season provides Direct Marketers with opportunities to extend brand awareness and increase sales, sometimes dramatically. Consider your own purchasing experience or that of a friend or relative over the recent Christmas holiday. You can reflect on direct marketing advertising pieces of information such as catalogs, credit card offers, e-mail notices, TV commercials, and other forms. How effective were these techniques in causing you to purchase? Which one(s) of these direct marketing techniques do you feel is the most successful (caused a purchase) or least effective (caused irritation to you), and why? What can astute marketers do to increase the effectiveness of their direct marketing?
Find three corporate vision statements and/or mission statements on the web. What values do they represent, either explicitly or implicitly? Would you want to work for these companies? Why or why not? Compare the company values with your own core v..
What is the lowest service level she can afford on each printer, so she can still enjoy 99% service level at the category level?
when an organization updates its five-year plan annually in order to take into account changing conditions within the
Discuss fully, the best strategic plan one of your employer's has (had) and the worst strategic plan one of your employer's has had. Do not name the organization, just use XYZ.
C&A Electronics Division sells 30,000 cellular phones each year. They pay a supplier $200 for each phone, annual holding costs are 20% of unit phone cost, and ordering costs are $50 per order. The supplier offers a discount of 20% on orders of 350 or..
Refer back to the logistical activities listed in Chapter 1; pick two that you're interested in and research how they have been influenced by the Internet. Are you surprised by your findings? Why or why not? From a logistical perspective, what are so..
How does the innovative use of color in Impressionistic painting translate into sound?
Assignment on Importance of Feedback Presentation, Designing a performance management system is only part of the process. The next step is implementation. Communication is an essential step in this process as without feedback, employees and manager..
To make sure that both sides of the argument is covered Ladies you have the Pro side while gentlemen you have the Con side. You must explain in your main post the difference between passionate and empowered employees.
You are assigned to the project team to help them inspire the stakeholders and create real short-term wins. What do you need to do to make sure your wins are unambiguous? How do you change the "hoopla" into genuine success
You are working with Law Connection. One of the company’s clients is scheduled for a court-annexed arbitration; however, she is unsure what a court-annexed arbitration is. Provide the client with at least two advantages of the court-annexed arbitrati..
Occasionally, a student will suggest that his or her product or service is universally needed, such as providing a haircut. Therefore, they plan to target everyone. Why is this not a good idea? What criteria should be used to determine which market s..
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