Manufacturers will not continue to produce clip-on earrings

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Reference no: EM131033590

1. Robin has postponed getting her ears pierced for years even though she loves to wear earrings and is convinced that jewelry manufacturers will not continue to produce clip-on earrings. When Robin was told that her favorite store would no longer stock Coret brand clip-on earrings, she assumed that this meant that Coret was no longer producing clip-on earrings even though that was not the case. ____ led to Robin's incorrect assumption

a. Selective perception

b. Kinesics

c. Closure

d. Defensive bias

e. Attribution

2. Spending money on product placement (the use of branded products by characters in films and TV shows in return for a fee paid by the brand's owner) may not be as effective as the advertisers hope because what is occurring on the show or what the characters are saying may prevent the advertising message from being received. In other words, the communication process used for product placement can be interrupted by

a. encoding

b. noise

c. transmission

d. feedback

e. the communication medium

Reference no: EM131033590

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