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1. Imagine you are the marketing manager for a U.S. manufacturer of disposable diapers. Your firm is considering entering the Brazilian market. Your CEO believes the advertising message that has been effective in the United States will suffice in Brazil. Outline the possible objections to this. Your CEO also believes that the pricing decisions in Brazil can be left to local managers. Why might she be wrong?
2. Within 20 years we will have seen the emergence of enormous global markets for standardized consumer products. Do you agree with this statement? Justify your answer.
3. Research suggests that many expatriate employees encounter many problems that limit both their effectiveness in a foreign posting and their contribution to the company when they return home. What are the main causes and consequences of these problems, and how might a firm reduce the occurrence of such problems?
You work for a public television station. You are running a week-long campaign in an effort to get donations. You run spots (sales pitches for money) and offer promotional gifts. The two gifts under consideration are an umbrella, and a one-year magaz..
When is the use of power not acceptable. What are some of the unintended consequences of power
Transportation costs for the locations and costs, demands, and supplies for existing locations and warehouses (origins), are shown below. Each of the locations has a demand potential of 300 units per week. Which location would yield the lowest tra..
The RiverHill County Public Library has 516 employees, including 163 librarians. A study reveals that seven out of ten supervisors in the library branches are male, although men make up only 25 percent of the branch librarians. Is this affirmative ac..
Evaluate how effective the Federal Trade Commission (FTC) has been in protecting consumer privacy and targeting deceptive and unfair trade practices on the Internet. Support your opinion with specifics.
Which of the following is not one of the aims of control in an organisation such as Air New Zealand?
what type of industry knowledge must an auditor possess to accurately assess a clients business risk? what is a value
An outdoor patio at a restaurant was the site of a post-football game party for the local high school. Anticipating many hungry fans, large quantities of picnic food were prepared and, at the appointed time, displayed buffet-style. Unfortunately, rai..
Given the growth in telecommuting and other mobile work arrangements, how might offices physically change in the coming years? Will offices as we think of them today exist by 2020? Why or why not?
Explain the many factors that an airline schedule planner must balance in developing the airline’s flight schedule.
The Department of Social Services represents a large portion of your county's budget and total number of employees. The job of eligibility technician is responsible for all client contact, policy interpretation,, and financial decisions related to se..
Evaluate Return on Equity for PepsiCo Inc. for the last three years using the DuPont analysis. (10% of the project grade). Compare the company’s results to a major competitor (Coca-cola Company). Taking the information from the Income statements and ..
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