Managing customer relationships by don peppers-martha rogers

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Reference no: EM131433093

Think about the companies you do business with as a customer. Name an example of a company that identified and recognized you, one that differentiated you by need or value, one that has made interaction easy and fun, and one that has changed something about the way it does business with you now, based on what it knows about you.

Question is taken from chapter three of the book, "Managing Customer Relationships by Don Peppers and Martha Rogers"

Reference no: EM131433093

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