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Managing competitive advantage calls for adapting to and implementing new technologies. However, the modern world is flooded with emerging technologies that may or may not be advantageous to a given business. How do business leaders differentiate legitimate technologies that will fuel the competitive advantage of the business from "fad" technologies that may actually stifle competitive advantage? Explain. Can similar logic and problem solving processes be applied to differentiating among other fads and trends relevant to the business? Why or why not? Support your view with relevant research.
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