Makes consumer products such as shampoo-conditioner

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XYZ, Inc., makes consumer products such as shampoo, conditioner, deodorant, and toothpaste. Recently, market research conducted at a university revealed that consumer tastes have changed, and consumers now want their products to come in pastel colors. Currently, XYZ's products all follow a black packaging scheme. What source of change is this?

Human resource problem

Demographic characteristics

Manufacturing

Changing customer preferences

Managerial decisions

Reference no: EM131368796

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