Make a memo proposal using the aida model

Assignment Help Business Management
Reference no: EM131304367

Developing Persuasive Business Messages

Scenario: You selected a product or service that you believe your organization should invest capital resources to develop the product or service for sale. To speed up the new product investment, you decide to write a memo proposing and advocating for the launch of a new product or service to the company president.

Create a memo proposal using the AIDA model in a Microsoft Word in a minimum of 1,400 words. You will add an introduction and conclusion, and your paper will include the following components:

• Convince your audience to invest capital resources to develop the product or service you intend to sell and explain your rationale. See Figure 9.5 - Persuasive Message Using AIDA model.

• Gain credibility (for yourself and your request) and (2) to make your readers believe that helping your product/service will indeed benefit the company. Close with a request for some specific action, and make that course of action as easy to follow as possible to maximize the chances of a positive response.

• Include secondary research to support your argument, related to your product and/or service.

o Explain what you will do in case the selected product or service does not initially sell as much as expected.
o Indicate potential digital channels for marketing your product or service.
o Consider cross-cultural and multinational implications.

Note: Main points from this memo will be included in the Week 5 Persuasive Presentation.

The following guidelines will help you effectively format specific memo elements, Business Communication Essentials, 7/e (Pg. 410):

• Addressees. When sending a memo to a long list of people, include the notation See distribution list or See below in the position at the top; then list the names at the end of the memo. Arrange this list alphabetically, except when high-ranking officials deserve more prominent placement. You can also address memos to groups of people--All Sales Representatives, Production Group, New Product Team.

• Courtesy titles. You need not use courtesy titles anywhere in a memo; first initials and last names, first names, or even initials alone are often sufficient. However, use a courtesy title if you would use one in a face-to-face encounter with the person.

• Subject line. The subject line of a memo helps busy colleagues quickly find out what your memo is about, so take care to make it concise and compelling.

• Body. Start the body of the memo on the second or third line below the heading. Like the body of a letter, it's usually single-spaced with blank lines between paragraphs. Indenting paragraphs is optional. Handle lists, important passages, and subheadings as you do in letters.

• Writer's initials. Unlike a letter, a memo doesn't require a complimentary close or a signature, because your name is already prominent at the top. However, you may initial the memo--either beside the name appearing at the top of the memo or at the bottom of the memo.

Reference no: EM131304367

Questions Cloud

What is the current health status of the minority group : What is the current health status of this minority group? How is health promotion defined by the group? What health disparities exist for this group?
Trajectory of movement of the particle : If the period of the alternating voltage U is set to the value that you just derived, please describe mathematically the trajectory of movement of the particle
Has the dollar appreciated or depreciated against the yen : If the exchange rate between the yen and the dollar changes from ¥80 = $1 to ¥90 = $1, has the yen appreciated or depreciated against the dollar? Has the dollar appreciated or depreciated against the yen?
Describe about the southwest airlines : Describe about the Southwest Airlines Organizational Development.
Make a memo proposal using the aida model : Create a memo proposal using the AIDA model in a Microsoft Word in a minimum of 1,400 words. You will add an introduction and conclusion, and your paper will include the following components:
Explain the type of project learning that is addressed : Examine the levels of uncertainty and complexity for the project. Analyze the type of project learning that is addressed. Justify your response.
On which side of the right to work law debate do you fall : On which side of the 'right to work' law debate do you fall? Do they rightfully protect worker interests, or are they a corrupt strategy to destroy collective bargaining? Is your state a 'right to work' state?
Develop and format each slide for a presentation : Design and format each slide for a presentation. Include a cover slide and reference slide (these slides do not count toward the 10 - 15 slide requirement).
Describe the neuroscience and leadership : Describe The Neuroscience and leadership: The promise of insights. Ivey Business Journal Reprints.What do neuroscience, positive psychology, and organizational development have in common?How can those in leadership roles utilize these three disciplin..

Reviews

Write a Review

 

Business Management Questions & Answers

  Develop recommendations for strategies to address challenges

Define both HRIS and ERP, and compare both the similarities and the differences of each process. Develop recommendations for strategies to address these challenges and help the expanding company meet its goals.

  Applied student survey

Select a company or other organization related to your chosen profession- Goldman Sachs

  Closing on a deal with a big company

In business, what are some things to keep in mind when closing on a deal with a big company?

  Good opportunity to expand your day

You have decided that this is a good opportunity to expand your day care business as you have received many inquiries for childcare

  Name the types of consumer problem solving processes

Name the types of consumer problem-solving processes. List some products you have bought using each type. Have you ever bought a product on impulse? If so, describe the circumstances.

  Determine how various aspects of whole foods market are ali

XCG The Excellent Consulting Group Communication from Art: Thank you for your report on the strategy analysis of Whole Foods Market. Now, we need to move ahead to the next part of this project. ABC Company and Whole Foods Market have decided they wan..

  Question about international aspects of financial management

The interest rate on a risk-free asset in the U.K. is 4.6 percent. If interest parity exists, what is the 1 year risk-free rate in the U.S.?

  Workers who have prevented their companies from offshoring

In a globalized workplace, many companies actively seek to move their base of operations and manufacturing plants to cities and countries with a low-cost labor force. What steps, if any, can workers take, either within a union or outside of a union, ..

  Illustrate what values are central to kantian deontology

Illustrate what values are central to Kantian deontology. Provide an example of elucidate how such values are auctioned in the workplace.

  Important for hospital net revenues

Describe the key elements of the Medicare cost report. Why is this report so important for hospital net revenues? Your response must be at least 200 words in length.

  Construct a sustained argument in response to the question.

Construct a sustained argument in response to the question.

  Underneath that are senior management

The typical management hierarchy is a pyramid headed by the Board of Directors. Underneath that are senior management, including the Chief Executive Office (CEO) and Chief Financial Officer (CFO). Which statement is most consistent with the textbo..

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd