Major categories of strategic alliances

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Q. Identify and give examples of the four (4) major categories of strategic alliances

The four major categories of strategic alliances include:

1. product or service alliances, where one company licenses its product, two companies jointly market their complementary products or a new product

2. promotional alliances, where one company agrees to carry a promotion for another company's product or service

3. logistics alliances, where one company offers logistical services for another company's product

4. pricing collaboration, where one or more companies join in an agreement on coordinated pricing

Reference no: EM13965888

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