User Account

All Pages

Magine you work for a company that produces software and

Assignment Help Marketing Management
Reference no: EM13371286 , Length: 500 words

Magine you work for a company that produces software, and the Research and Development department has a developed a way of getting information from consumers about their buying habits and producing an 'unmet needs list' that accurately anticipates future purchases.

The information, however, comes from the customers' use of credit cards and bank cards, raising some privacy concerns. Nonetheless, with only a few months of data, this new software can predict with some 95 percent accuracy what product a consumer will likely buy (or need to buy) in the next 30 days.

Senior management is cautiously optimistic about the product and has asked you to develop a marketing plan. Your task is to write a comprehensive marketing plan that identifies your market, establishes a price point, chooses a distribution channel, proposes a communication (advertising) venue, and identifies who will be the buyer of the product.

Your plan should be fully documented and supported by research. It should be prepared for your senior management team.

Thinking back over the past five weeks of module work, what are the main concepts and techniques you will apply to the preparation of this project?

What are the specific sources of information you will use in order to add an adequate level of theoretical relevance and validity to your plan?

Referencing style:Harvard Style

Reference no: EM13371286

Questions Cloud

Part i assignment requirements - based on the following : part i assignment requirements - based on the following grand wines case studyas the project manager you are required
Spatial and temporal analysis of travel patterns of no-car : spatial and temporal analysis of travel patterns of no-car householdsperth west australia is a low population density
Explain how the ebit chart works inputs determining the : explain how the ebit chart works inputs determining the outputs-the two lines on the chartand the indifference point in
Question 1discussion amp backgroundone would certainly hope : question 1discussion amp backgroundone would certainly hope that in situations as the one youre describing above where
Magine you work for a company that produces software and : magine you work for a company that produces software and the research and development department has a developed a way
Character analysis research-based essaytopic death of a : character analysis research-based essaytopic death of a salesman format mla - parenthetical citations formatted
There are 100 producers of toasters half of the producers : there are 100 producers of toasters. half of the producers are low quality i.e. their products will break with
Corp entrethe book utilizing is entrepreneurship 10th : corp entrethe book utilizing is entrepreneurship 10th edition author robert hisrich case study euro disneythe
Mgmt and organizational behaviorworkplace diversity : mgmt and organizational behaviorworkplace diversity diversity in the workplace manifests in various forms such as age

Reviews

Write a Review

Marketing Management Questions & Answers

  Explain e-commerce/internet- balanced scorecard

Explain E-Commerce/Internet- Balanced Scorecard and Analytics and Metrics This solution discusses balanced scorecards, and how they are used in e-business

  Buys products or services for personal use

Concept where goods are produced without taking into consideration the choices or tastes of customers

  Explain important information about technology

Explain Important information about Technology and Name some things that used to be done through person-to-person interaction that are now done through technology

  Question 1 the chair of the management department at ub

question 1. the chair of the management department at ub wants to construct a p-chart for determining whether the four

  How to create a weighting system to demonstrate choice

How to Create a weighting system to demonstrate choice of proposal for Bob's team and create a weighting system using a spreadsheet and demonstrate which proposal should be chosen.

  Explain marketing mixes for two different segments

Explain Marketing Mixes for two Different Segments in the Middle East Market

  Explain major components of strategic funds - smc millennium

Explain Major Components of Strategic Funds - SMC Millennium and The final phase of the marketing plan for the SMC Millennium will conclude with the marketing mix components of place and promotion and discuss public relations along with advertising

  Provide learners with the understanding and skills to

provide learners with the understanding and skills to develop marketing plans that meet marketing objectives and meet

  Explain electronic technology

Explain Electronic technology is rapidly changing such as cell phones

  Explain how companies need to bridge the gap

Explain how companies need to bridge the gap between the current state and the e-business state

  Describe the key initiatives currently underway at ach

With the increasing use of digital payments and the decreasing use of cash payments, enhanced digital security and tracking of financial transactions have become significant aspects of many businesses.

  Explain marketing strategy and marketing mix

Explain Marketing Strategy and Marketing Mix and Explain to me how you would come up with a strategy and mix and how this will help launch the product

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd