Love and advertising abroad

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Reference no: EM132183064

Love and Advertising Abroad

In this case study, you continue in your role as a senior advertising consultant at Enhanced Analytics, Inc., a provider of marketing and consulting services, with headquarters in Austin, Texas. In this role, you lead a team whose goal is to devise strategy and offer advice to your consulting clients as they seek out advertising solutions.

Enhanced Analytics’ new client is jewelry maker whose line of engagement rings has been very popular in the United States and, to a somewhat lesser extent, in Canada and the United Kingdom.

The company wishes to explore the possibility of expansion to the Middle East. Specifically, it is interested in introducing a set of premium engagement rings in Saudi Arabia and the United Arab Emirates. If successful, the executive team would then like to further expand into Qatar, Bahrain and Egypt. The company’s executives have very little experience with Middle Eastern culture and values. Before taking any costly steps, they would like to explore the feasibility of expansion by commencing a study of the market and the cultural sensibilities which will play a role in designing an advertising campaign.

Your team has been tasked to explore the possibility of introducing a premium line of engagement rings in Saudi Arabia and the UAE markets.

Prepare a written report for your client describing the key factors that will impact its decision to proceed. The report should contain the following sections:

1. A description of the size and characteristics of the market in Saudi Arabia and the UAE

2. Cultural considerations

3. Political-legal considerations

4. Economic considerations

5. Recommendation. This section should contain your recommendation as to whether it is feasible for the company to invest in the project, based on the considerations outlined above.

Include outside research to support your ideas.

There is no page limit to this assignment. The assignment will be considered well-done if it contains all the required sections and subsections, if it is clearly written and your thoughts and ideas are supported by specific data and research.

Reference no: EM132183064

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