List the advantages of such a marketing strategy

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Reference no: EM132192684

What would you do?

Use the five-step decision-making process (1. Develop the problem statement, 2. Identify alternatives, 3. Evaluate alternative, 4. Implement decision and 5. Evaluate results) discussed in Chapter 1 to analyze the following situations and recommend a course of action

You are a new brand manager for a product line of Coach purses. You are considering purchasing customer data from a company that sells a large variety of women's products online.

In addition to providing a list of names, mailing addresses, and email addresses, the data includes an estimate of customers' annual income based on the zip code in which they live, census data, and highest level of education achieved.

You could use the data to identify likely purchasers of your high-end purses, and you could then send those people emails announcing the new product line and touting its many features.

List the advantages and disadvantages of such a marketing strategy. Would you recommend this means of promotion in this instance? Why or why not?

Reference no: EM132192684

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