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Go to the Brand Channel's Brand Papers website using the link found in the Links section of the Course Content area and investigate 2-3 products of your choice. Cite the products you studied, indicate what type of information might be available on this site and the products' position relative to competition.
Integrated Case Study: Susmar Shoes Inc. Susmar Shoes, inc. will use the material studied in aggregate production planning and inventory management
Identify an example of each of the following: odd-even pricing, prestige pricing, price bundling, and captive pricing
For store employees: gender, age, length of employment, perceptions of why the product sales have decreased, Recommendations of what the company can do to increase sales
part 1 - the push-pull marketing strategy bullwrite a brief paragraph in your own words that defines the concept of
You are the Australian-based Marketing Manager of a large international consumer products company. You are to develop an IMC plan to promote a new version of one of the company's products.
Explain nike corporation and foreign policy
Use the required readings and two external resources of your choice (not Wikipedia) to identify six cultural issues that U.S. businesses must address before attempting to sell their products internationally. Include citations in your analysis. Ass..
your marketing team has asked you to prepare a presentation regarding recommendations for the packaging design of the
Identify and explain the components of a global marketing strategy.
New technologies are continuously improving and replacing existing products.
What ethical considerations arise when tobacco companies market their products in developing countries and
Prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year. Provide justification for your choices. Explain the evaluation and control methods you will use to measure the success of your plan.
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