Limited-service merchant wholesalers are drop shippers

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Reference no: EM132279854

1. The wholesalers that perform all channel functions and are found in the health foods, automotive parts, and seafood industries would be __________.

specialty wholesalers

full-line wholesalers


universal wholesalers

cash and carry wholesalers

2. The four major types of limited-service merchant wholesalers are drop shippers, rack jobbers, truck jobbers, and __________.

machine vendors

credit line wholesalers

transport vendors

cash and carry wholesalers

container transport vendors

3. Multichannel retailers are retailers that

sell different products through entirely different channels.

sell through different channels under different brand names.

utilize strategic and tactical wholesalers.

utilize and integrate a combination of traditional store formats and nonstore formats.

combine two channels for their offerings: one for products and the other for services.

4. Sales of goods and services to consumers through personal interactions and demonstrations in their home or office is referred to as direct selling, or __________.

person-to-person sales

interactive selling

door-to-door retailing

individual promotion

customized selling

5. Jane Westerlund owns a small retail picture frame store in a local strip mall. She just bought 10 picture frames from a promising woodworker for $36 each. Based on market conditions, she will sell these for $100 each. What is her markup in dollar terms?






6. When should you determine the size and location of your audience?

When choosing the message channel

When determining the message medium

During the completing state

When conducting an audience analysis

During the writing stage

7. If your audience is skeptical, you should introduce conclusions gradually and with more proof.



Reference no: EM132279854

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