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1. Discuss the limitations of per capita income in evaluating market potential.
2. Distinguish between: (a) free trade area, (b) customs union, (c) common market, (d) economic and monetary union and (e) political union.
3. Why is the international marketer interested in the age distribution of the population in a market?
In health care, criticize and inspect is it ethical to have a strategic plan that, in essence, would cause a competitor to go out of business? Propose an analysis of your decision. Assess and explain the essence of marketing
why do services pose unique challenges to marketers? how important are customer expectations in regard to managing and
Explain what are the relationships between R&D spending and patents and economic performance
Organizational Culture: How did this issue impact the workplace culture? Leadership: what role did leadership play in this issue
How much would unit sales have to increase before her gross profit would be no less than prior to the price decrease?
Assuming you were formulating a strategy to enter the pain relief market and that there was only a single incumbent player. Using the perceptual map in the positioning screencast, assume this firm is located in the bottom right
Explain the differences between rich media and lean media and discuss the advantages of each
Explain Speculating Business Growth and Speculate on how the typical sources of business growth might evolve over the coming decade
Discuss the PEST technique with respect to at least one each of the political, economic, social, and technical factors. Explain how this knowledge could be used in the strategic planning process within a company.
the objective is for you to assimilate your knowledge gained from readings discussions and work in this course into a
Need to develop a plan, outlining marketing strategies and presenting an action plan (with a realistic budget) that an actual company could implement.
Explain and describe how arbitration works, and how it may benefit or hinder either side. What current event can you reference where arbitration has settled the dispute? Cite your source
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