Reference no: EM13302835

Case study on lego you need to prepare 10 slides for presentation

The Lego Company is a US$2.8 billion global business built out of the humblest of materials: interlocking plastic toy bricks. From its base in Denmark, the family-owned Lego empire extends around the world and today includes theme parks, clothing, and toys that can be controlled by computer. Each year, the company produces about 1.5 billion plastic blocks as well as tiny human figures to populate towns and operate gizmos that spring from the imaginations of young people. Lego products, which are especially popular with boys, are available in more than 130 countries. In the key North American market, the company's overall share of the construction-toy market has been as high as 80%. Kjeld Kirk Kristiansen, Lego's chief executive and the grandson of the founder, says that Lego products stand for "exuberance, spontaneity, self-expression, concern for others, and innovation. The company's name comes from the Danish phrase "leg godt" which means "play well". Kristiansen also attributes his company's success to the esteem the brand enjoys among parents. "Parents consider Lego not as just a toy company but as providing products that help learning and developing new skills" he says.

Attachment:- LEGO.docx