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1. A market leader has the largest market share in the relevant product market. Name a product that is a market leader and briefly describe, in your opinion, why that product has become the market leader in that product category or industry.
2. Promotions are the communication strategies that are used to reach the target market. Name a product where the age of the target market would influence the promotional effort. Briefly explain why age would influence the promotional effort.
3. Briefly describe your least favorite commercial or advertisement, and why it is (was) the worst commercial or advertisement ever.
Identify two global trends that impact leadership development. Analyze the ways and means leaders manage current and future trends. Analyze what leaders must do to reinforce the positive effects of these trends on their organizations.
Describe how a manager would approach ethical decisions according to each of the three views on ethics.
What would be the main points of focus you would wish to communicate to a Warehouse Manager regarding the benefits of quality management? 250-300 words
What are the advantages and disadvantages of (a) individual incentives, (b) group incentives, (c) organization-wide incentives? Describe the difference between a defined benefit pension plan and a defined contribution pension plan. Describe the prior..
Business Research You have been approached by the editor of Gentlemen’s Magazine to carry out a research study. The magazine has been unsuccessful in attracting shoe manufacturers as advertisers. When the sales force tried to secure advertising from ..
"Creative Abrasion" in prior discussion boards. Diversity in creative teams seems to be a consistent message. In spite of this many of us tend to gravitate towards people we are comfortable with. As managers, what can we do (what have you done), to e..
Do you believe that language analysis can help in monitoring personality traits in political, business, and economic leaders? Think of a time when you used predicted outcomes values theory in an initial interaction with someone?
Would you expect a stronger anti-union response from an employer in manufacturing or an employer in a service industry?
Write and analyze topics that are most urgent today, especially in light of social frustration and intense unrest. We have seen the impact on the debates concerning the police and violence. What is new, and what would you like to see, new, on creatin..
Identify three TQM tools that may be used for ongoing process improvement. Be sure to describe who will use the tool, when it will be used, and what interval and how it will lead to process improvement.
Baseball Card Emporium (BBE) of Lewistown, Pennsylvania, is a distributer or of baseball cards to sports card retailers. Estimate using air carrier service to ship the cards.
What is the average value of a loyal customer (VLC) in a target market segment if the average purchase price is $75 per visit, the frequency of repurchase is 6 times per year, the contribution margin is 10%, and the average customer defection rate is..
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