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The Campbell Soup Co. is still one of the world oldest and best-known global food companies. This company also owns many other well-known brands that are not associated with a soup product. In 2001, the company's profits and stock price plunged due to loss of market percentage and a decrease in demand for several key products. The CEO, Douglas Conant, took an almost textbook approach to rebuilding the company, and he achieved remarkable success.
Summarize the key findings of the SWOT analysis done by Conant. Explain why they are "key" findings.
Which of following term or terms best describes the strategy or strategies that Conant implemented at the Campbell Soup Co.? Why?
Was the Campbell Soup Co. vertically integrated? If it was, was it backwards or forward integrated? Explain your reasoning.
In your opinion, what do you think were the strengths and weaknesses of Conant's strategic decisions?
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