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Explain the key distinction between pretesting and pilot testing. What makes direct-mail/email promotion so amenable to pilot testing? Does the ease of pilot testing with direct mail make mass-media advertising less valuable by comparison? Why or why not?How would you explain the finding that ads that achieve high recall scores don't always turn out to do a good job in generating sales? Might some features of ads make them memorable but also turn off consumers and dissuade them from buying the brand? Give an example from your experience.
How do marketers test the effectiveness of sponsorship programs?Discuss the methods that have been proposed for measuring the overall effectiveness of an integrated marketing communication (IMC) program. Do you think these are sufficient? Would they produce an accurate measure of the impact of an IMC program?
Brand promotion has been a focal point of criticism for many decades. In your opinion, what are some of the key factors that make it controversial?One type of brand promotion that attracts the attention of regulators, critics, and consumer advocates is messages directed to children. Why is it the focus of so much attention?
What are the pros and cons of database marketing, and what can consumers do to protect
themselves and their privacy from unwanted
or intrusive brand promotion campaigns?7
750 words or more
Explain Amazon Business Model Assessment and what is your assessment of the long-term viability of Amazon's business model
Including what element in a marketing campaign makes it easier to quantify campaign response
Compare and contrast the promotional strategies used by two (2) different companies for a similar product within the category that you selected
Identify a company that provides CRM software solutions, and write a one to two page paper. Identify a CRM software product and company that developed it and the cost
What is the major problem in achieving an efficient use of the world's water? If there were a global market in water, like there is in oil, how do you think the market would work
Draw a business process model that describes the Beach Dudes sales and collection process. Use either Powerpoint, Visio, or Word
Reviewing the PR of AT&T, find at least 4 different public relations postings by the company. Summarize each situation and why the company needed to post this
What are the economic advantages of dealing with a vendor from this country
Explain Finding the Critical Path and Project Duration and Determine the probability that the project will be finished in 80 days or less
Summarize your basic business plan submitted in a PowerPoint presentation consisting of ten slides not including the title and reference slide
marketing to the b.o.p. raises a number of issues revolving around the social responsibility of marketing efforts.nbsp
What are the five different marketing management orientations.? Which orientation do you believe Apple follows when marketing products such as the iPhone and iPad?
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