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Jet Blue Airlies Case Study
A. How could JetBlue have better communicated with its internal stakeholders across the country on Valentine's Day and during the days that followed to enhance its image with customers? B. Should the corporate communications team at JetBlue have arranged for CEO David Neeleman to appear on the national television news and talk show circuit following the crisis? What might be the potential benefits and risks to the company's reputation?
What other ways can you raise funds and capital to expand your business other than selling stock and going public? So, what are the implications for a small or start-up business?
Pat Maggard needs to purchase a new milling machine. She is considering two different competing machines. Milling Machine A will cost $300,000, and will return $80,000 per year for six years, with no salvage value. What is the total payoff in $ of ma..
Utilizing the “Marketing Plan Grading Rubric” uploaded on the front EO page, plan to do your marketing plan. Please note that this is not a rubric for a "complete" marketing plan but instead you should focus on these specific areas in the rubric for ..
What strategies would you implement to attract and fill the gap with respect to critical care nurses, mental health professionals to include social workers, and primary care physicians in West Virginia?
Review the Pleasant Manor Scenario provided in the resources section and write a white paper on how current theories in organizational behavior and communication could have helped Pleasant Manor avoid the slowdowns and loss of market share when th..
This is part one of a two part assignment starting with an introductory look at process design and supply chains.
Charlie Company is expected to grow at an annual rate of 6% indefinitely. The return on similar stocks is currently 11%. Charlie's board of directors declared a dividend of $1.85 yesterday. What should a share of Charlie Company sell for?
Develop a generic communications plan and template
A project manager who assists his or her team members in understanding the purpose and benefits of a particular project will obtain a higher level of commitment from the team. Discuss some of the things a project manager should mention to the team wh..
Identify the advantages and disadvantages for each of the following situations associated with when the project manager is brought on board: The project manager is brought on board at the beginning of the conceptual phase but acts only as an observer..
Data was collected on 40 jobs of Residential and Commercial customers for Apple Pie Computers. These jobs had a problem with the computer that they purchased: Noisy, Equipment Failure, Runs warm, or has a strange Odor. Use the data collected in th..
Find a story about identity theft and report how the victims were scammed. Explain what steps you personally take and/or would recommend to the local community on how to protect your identity? Why is identity theft such a problem? Why is identity the..
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