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Part A- Advertising Plan
Read the Scion's Quest to Crack Gen Y Case Study. Answer the discussion questions that follow:
1) Is Toyota wasting its time as it pays so much attention to age as a segmentation variable? Explain.
2) When you consider the characteristics of Gen Y, what do you see as some of the challenges that Scion faces in the future as the brand grows?
3) If Gen Yers indeed are "impervious to advertising," how can Scion continue to grow without reaching young people through traditional media outlets? Respond to at least two of your classmates' postings. Part B- Global Marketing
Read the article, "Marketers focus more on global ‘tribes' than on nationalities". Recommend three additional products that could be marketed to tribes, and elaborate on which tribe you are referring to, and why that product could be marketed to them. Respond to at least two of your classmates' posting.
How can other companies compete with these fast-rising standard products - Would you recommend entering with a standardized marketing mix or an adapted marketing mix?
Identify the mode of transportation used between each stage in the channel. Identify by name and location the component parts of the product if any
Write a paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market. Demonstrate an understanding of market segmentation
Establish the project objectives, and make a list of your assumptions about the project; Develop a work breakdown structure
Describe the main line of business of the company
Which of the top four segments do you think would be most likely to purchase each of the following products, and why? (If none would, explain why not).
Every firm must design a strategy for achieving its goals. Select a firm to research, then describe two of their marketing strategies
Environmental Assessment: Demographics and demographic trends. Policy, law, regulations. . Analysis of competitors in the area including profitability and market share
1. floridas department of citrus and a coalition of consumer groups have launched an attack on your company for
Besides concierge medicine and retail clinics, identify two other contemporary healthcare facilities identified in the literature. Discuss how marketers could advertise the new facilities and the impact you think the new facilities will have on he..
Analyze how products evolve through the four stages of the product life cycle. Determine the appropriate product succession planning efforts of health care services
You must take a position regarding the ethical dilemma described in the case, What's in a Name?. You must review the AMA Code of Ethics and identify specific provisions that MAY apply to this case. In your analysis (whether you are arguing that th..
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