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Most of Hershey's products are sold POP (point of purchase). That said, they likely rely on volume and placement in stores to catch the attention of the shopper on their way out. I don't recall ever going shopping with my target being only candy--unless it's something seasonal, such as Halloween, Easter, or Valentine's Day. Is this something that all chocolate makers face? Perhaps this is why there is so little competition in this industry. Thoughts?
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