Is the research design and technique appropriate

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The management of a clothing catalog company had a hunch that their market segment consisted of women in the 25-35 years age group, while their major competitor's segment appeared to be a much broader segment of the market. They attributed this to the types of magazines in which their competitor advertised. The management decided to do a survey to determine the demographic characteristics of the company's market segment. They formed a panel of 800 heads of households who have purchased clothing from catalogs from a direct marketing list company. Mail surveys would be sent to all panel members. One month after receiving all the surveys, the firm would again send similar questionnaires to all the panel members.

Is the research design and technique appropriate in this case? If yes, why? If no, why not?

Reference no: EM132191128

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