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Read this case http://robins.richmond.edu/documents/cases/DrPepper.pdf
Review the case, Dr. Pepper (DPS), to complete the following analysis. Use outside sources to strengthen your responses. Research the most current information on the company to supplement the case. Answer each question in order. Prepare report following APA guidelines. 8-12pages include ref.
1. Is the industry attractive? Conduct a Porter's Analysis.
2. What strategy does Dr. Pepper follow as found on the Five Generic Competitive Strategy model? Explain your answer.
3. What are the company's core competencies? Does the 4-criteria test reveal any distinctive competencies?
4. What is your overall appraisal of Dr. Pepper's financial performance over a 3-year period?
5. Construct a Balanced Scorecard.
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