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Discussion 1
Choose a water park or other vacation destination. Create a hypothetical marketing campaign that uses what you've learned about the CRM approach. Describe how you might apply insights about developing long-lasting relationships with customers to retain or reactivate past visitors. You must use the text and at least one additional scholarly source.
For the first discussion use Westgate Resort in Gatlinburg Tennessee. We own a timeshare there.
Discussion2
Read "Why Marketers Need To Stop Following Trends And Start Advancing Movements". Local businesses and organizations transitioning to global markets might concern themselves with many conditions occurring in host foreign countries, including trend. The author identified three strategies that marketers should implement in regards to trend.
1. What are the three ideas?
2. Provide an example of a trendy condition in a local or global arena and how you would implement these strategies in a local or global trendy condition.
3. Is the author right to take this approach?
select two leaders from the us or international who you consider to be examples of transactional and transformational
In other words on what basis did you rank the companies in the order you did for purposes of selecting one as your strategic partner.
How much sales are required to earn a target net income of $160,000 if total fixed costs are $300,000 and the contribution margin ratio is 40%?
explain why would an employee join a labour union? Illustrate what are the benefits of union membership.
Explain the following key concepts and terminology organizational behavior - Provide examples of how these concepts and terms relate to your workplace
Discuss 3 factors or characteristics that you think makes this individual (CEO) an effective leader. What do you think will be the key cultural or organizational legacy this leader will leave behind?
Explain what factors are most prevalent in today's market and how can one modify investment strategies to account for such risks?
Show the process through which training needs identified in the analysis phase are translated into the training objectives. In your answer, explain what an objective is, its relevance to training, and the various components of a training objective..
The file VeggieBurger contains data on the calories and total fat (in grams per serving) for a sample of 12 veggie burgers. Construct a scatter plot with calories on the X axis and total fat on the Y axis.
Market Research Case Analysis Sperry and MacLennan Architects - Find the key issues for the organization in your selected case
What social responsibilities do pharmaceutical companies have that differs from other types of companies? Who are the primary stakeholders a pharmaceutical company has and how do you think they are prioritized?
1. How can managers improve their perceptual skills? Provide examples from your own experience or knowledge.
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