Is she on the right track with her incentives plan

Assignment Help Other Subject
Reference no: EM13901439

Scenario: The Health Club

The local health club went out of business a few months ago, citing a lack of members who were committed to maintaining a healthy lifestyle. There is a new owner who is featured in a news article discussing her strategy for success in her new health club venture. Her plan is to give prizes and other incentives to members who visit the health club at least three times per week each month and log a one hour workout each time. She also plans to reduce the monthly member fees by a percentage for each pound a member loses up to the first 20 pounds lost. She is certain that the external incentives will increase members' intrinsic motivation to adopt a healthier lifestyle and increase their amount of exercise.

Based on your readings this week, what does the research show about the new health club owner's strategy to motivate members to visit the health club and exercise more often? Is she on the right track with her incentives plan? Why or why not? What does the literature show about the effect of external rewards on intrinsic motivation? Based on the persuasion literature, what techniques might be successful in helping the new owner attract new business? What clues does the persuasion literature offer in terms of how to market the gym and the incentives plan successfully? Finally, how might cognitive dissonance theory and/or self-perception theory play a role in members' adopting and maintaining a healthy lifestyle?

Reference no: EM13901439

Questions Cloud

Articles supporting and refuting the idea of peak oil : 1) Research on the Web for articles supporting and refuting the idea of Peak Oil. 2) In a short paper, summarize some of the main points from both sides of this debate.
Present off the coast of california : For nearly 30 years, offshore oil platforms have been present off the coast of California. During that period of time, marine life has spread extensively on and around the oil platform structures, as if the platforms themselves are a part of the m..
Briefly describe their childhood or adolescent experience : riefly describe their childhood/adolescent experience. How did they respond to the event? What factors helped them overcome the event? What was the basis of their resilience
Why is retained earnings on january equal to a negative : After the equipment is sold, why is retained earnings on January 1, 2012, equal to a negative $74,000 in both cases despite having shown a different pattern of expenses, gains, and losses over time?
Is she on the right track with her incentives plan : what does the research show about the new health club owner's strategy to motivate members to visit the health club and exercise more often? Is she on the right track with her incentives plan? Why or why not
Indicate the effect of the preceding information : Ignore income taxes. Using the analytical framework discussed in the chapter, indicate the effect of the preceding information for 2009, 2010, and 2011 under each of the following valuation methods.
Ethanol from cellulose than starch : Give chemical reasons as to why it is more difficult to manufacture ethanol from cellulose than starch.
Calculate the projects estimated revenues and costs : Calculate the projects estimated revenues and costs. Assume the land will be transferred to Toxics at the end of the project for $500,000 and immediately resold at the estimated fair market value. Ignore revenues and expenses related to the sale o..
Calculate measured employment and unemployment : Calculate measured employment and unemployment and the measured labor force for each economy. Calculate the measured unemployment rate and participation rate for each economy. In which economy is measured GDP higher?

Reviews

Write a Review

 

Other Subject Questions & Answers

  Recommendations for the prevention program

Write a 500- to 750-word executive summary presenting your ideas and recommendations for the prevention program. Include the following:

  Popular music culture have become

The fact that MTV, the cable channel devoted primarily to music, provided extensive coverage of the 1992 presidential race demonstrates how ------- politics and popular music culture have become.

  Equal doctrine

Discuss whether or not there is any rationale for a separate but equal doctrine.

  Enterprise software systems

Analyze the use of an Enterprise Software Systems (ESS) in a health care organization with regard to its effects on operational outcomes. Select one of the following applications, and recommend three specific ways that the application you selected ca..

  Which of the following is a long work for orchestra usually

1. the music of the classical era reflects the principles ofa. extravagance and unpredictability.b. ornamentation and

  Discuss in scholarly detail why intel developed celeron chip

Discuss in scholarly detail why Intel developed the Celeron chip? Can you explain this decision using the disruptive innovation logic? APA format, 250 words.

  New business are created and owned by the corporation

New business are created and owned by the corporation. According to the text, corporate entrepreneurship is manifested through two different forms: _____ and _____. Strategic renewal is a form of strategic entrepreneurship with a focus on _____.

  Basic perspectives used to define personality

1. Describe the 8 basic perspectives used to define "personality". 2. Explain how a personality develops through shaping and conditioning

  Defining moments in united states history from 1920-1990

defining moments in United States History from 1920 until the 1990s?

  Most effective way to segment consumers

The market for athletic shoes and sneakers is estimated to be $12 billion globally. What is the most effective way to segment consumers in this market?

  Accurately characterizes the domestic slave trade

Which of the following statements most accurately characterizes the domestic slave trade?

  Remedy the lack of diversity in the workplace

You are a division manager at Austen Pharmaceuticals. You directly supervise 50 employees. All are average or above average employees. Many individuals on your team have been with the company for several years. Several new employees, mostly women ..

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd