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Commercial Alert, a consumer group, is highly critical of neuromarketing. The group's executive director wrote, “What would happen in this country if corporate marketers and political consultants could literally peer inside our brains and chart the neural activity that leads to our selections in the supermarket and voting booth? What if they then could trigger this neural activity by various means, so as to modify our behavior to serve their own ends?”
What do you think? Is neuromarketing dangerous? If so, why? If not, why not?
Determining an alternative course of action if events in the external world take an unexpected turn, either upward or downward, is the basic idea behind what type of plan?
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What is the best way to develop, introduce, regulate, provide access, and pay for new health technologies in the 21st century?
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