+1-415-670-9189
info@expertsmind.com
Is it possible for company to start with emergent strategy
Course:- Strategic Management
Reference No.:- EM132357106




Assignment Help
Expertsmind Rated 4.9 / 5 based on 47215 reviews.
Review Site
Assignment Help >> Strategic Management

Case Study - Building the Subway franchise

When Fred Deluca wanted to earn some money in 1965 to pay his college fees, he asked a family friend what he should do. His friend Dr. Peter Buck, suggested that he should try to open a sandwich shop, seeing the successful operations of the local town. Buck loaned him US$ 1000 and the first store was opened in Connecticut, USA in August of 1965. The Super Submarine sandwich store sold fresh sandwich in which the toppings could be selected by the customer. Fred looked after the store himself. 11e himself when to the market to buy fresh vegetables as the quality was important for the successful running of the store. For the first few years, the store experimented with different products and marketing strategies. The founder changed the name to Subway and developed the following characteristics:

1. They had relatively lower cost as compared to McDonalds or Burge King as they used grills and other equipment to fry their food.

2. They decided to have less employees per store around 6-8 as compared to other in the same business. A typical McDonalds had 15-20 employees.

3. Simple design and strong Logo

4. Clear and simple pricing and product presentation.

5. They concentrated on Hygiene to ensure the quality of fresh food.

This was the model when they started their business in 1974. Over the next 30 years they have grown in size mainly through franchising. They started experimenting with various locations. They were small and could operate only on lower start-up costs and wage rates, so besides malls they operated in factories and schools and even the general locations. By the end of mid 90's Subway had more outlets than McDonalds but with lower turnover. The company faced a strategic problem, the sales growth was beginning to slow down. he could not find any new location so he went back to his customer and conducted a survey for the customer and found out that people like to eat subway as they sell low fat burgers as compared to the standard hamburger and French fries. Mc developed a new marketing campaign that focused on seven types of low-fat sandwiches. The company claims that this boosted their sales instantaneously. In 2000s they developed another range of sandwiches called big eater meal with cheese and meat. This move also has a positive impact on their business. By 2004 subway had 20,000 outlets in Canada and USA.

Later on in 1984. the company opened its operations outside North America- in Bahrian in Middle East. By 2004 they had over 2,000 outlets in 75 countries. Their aim is to be the number 1 Quick Service Restaurant franchise in the world. Their strategic objectives are to build good company reputations and have a wider customer ranee. while their operational objectives are to make their food healthier, or to construct a wider range of menu. The strategic goal of the company is to reach 7500 restaurants by 2010.

Questions

1. Elaborate on the strategy perspectives that represents the most appropriate explanation of Subway's development over the years.

2. Is it possible for a company to start with an emergent strategy and then develop a perspective strategy? Provide a detailed explanation to show your understanding on the concept. Guidelines

1. Your answer should be written in an essay format.

2. The word count is 1500 (+ or -) 10%.

3. Your answer should demonstrate your critical writing skills while assessing the strategic perspectives.

Answered:-

Verified Expert

The work is in 1500 words where the focus is on the subway and how the company is able to handle the different possible factors.It includes the standards related to the perspective strategies and the emerging planning that needs to be done.There are effectiveness and planning which could be mapped through understanding the solution for the subway forms.



Put your comment
 
View Conversion
Minimize
  1. user image
    len2357106

    need the following assignment of 1500 words by today evening 3 pm plz. no delays. make sure solution is different with different REFERENCES.



Ask Question & Get Answers from Experts
Browse some more (Strategic Management) Materials
Identify which aspect or metric of the goal they're controlling. Explain the reasoning and value behind the control choice. Identify the control as feed forward, concurrent, o
Comprehend basic concepts/theories/models (discuss in the assigned readings) and must be able to apply them appropriately to support the analysis - Use a balanced approach t
Family First Farm was founded in 2006 by the Douglas family. Because it was a small family business, Oliver Douglas decided to keep things simple and operate as a sole proprie
For the purpose of this course, it is located it in Tennessee. As members of the senior management team of ToolsCorp Corporation, your group has been asked to prepare a neat
What practical steps could be taken to increase 'visibility' in the supply chain of A chosen business? What would the potential benefits be and would they outweigh the risks
Discuss what type of union (craft, industrial, general, white collar) and whether it is a federation or local union - Identify 5 key elements that made this partnership so suc
List any additional features incorporated in your website over and above the specified requirements and provide a site map of your e-commerce website in the form of a tree di
Write a 1,050-word paper in which you address the following: Identify the major components of the strategic management process. Discuss how these components work together to c