Is it possible for company to start with emergent strategy

Assignment Help Strategic Management
Reference no: EM132357106

Case Study - Building the Subway franchise

When Fred Deluca wanted to earn some money in 1965 to pay his college fees, he asked a family friend what he should do. His friend Dr. Peter Buck, suggested that he should try to open a sandwich shop, seeing the successful operations of the local town. Buck loaned him US$ 1000 and the first store was opened in Connecticut, USA in August of 1965. The Super Submarine sandwich store sold fresh sandwich in which the toppings could be selected by the customer. Fred looked after the store himself. 11e himself when to the market to buy fresh vegetables as the quality was important for the successful running of the store. For the first few years, the store experimented with different products and marketing strategies. The founder changed the name to Subway and developed the following characteristics:

1. They had relatively lower cost as compared to McDonalds or Burge King as they used grills and other equipment to fry their food.

2. They decided to have less employees per store around 6-8 as compared to other in the same business. A typical McDonalds had 15-20 employees.

3. Simple design and strong Logo

4. Clear and simple pricing and product presentation.

5. They concentrated on Hygiene to ensure the quality of fresh food.

This was the model when they started their business in 1974. Over the next 30 years they have grown in size mainly through franchising. They started experimenting with various locations. They were small and could operate only on lower start-up costs and wage rates, so besides malls they operated in factories and schools and even the general locations. By the end of mid 90's Subway had more outlets than McDonalds but with lower turnover. The company faced a strategic problem, the sales growth was beginning to slow down. he could not find any new location so he went back to his customer and conducted a survey for the customer and found out that people like to eat subway as they sell low fat burgers as compared to the standard hamburger and French fries. Mc developed a new marketing campaign that focused on seven types of low-fat sandwiches. The company claims that this boosted their sales instantaneously. In 2000s they developed another range of sandwiches called big eater meal with cheese and meat. This move also has a positive impact on their business. By 2004 subway had 20,000 outlets in Canada and USA.

Later on in 1984. the company opened its operations outside North America- in Bahrian in Middle East. By 2004 they had over 2,000 outlets in 75 countries. Their aim is to be the number 1 Quick Service Restaurant franchise in the world. Their strategic objectives are to build good company reputations and have a wider customer ranee. while their operational objectives are to make their food healthier, or to construct a wider range of menu. The strategic goal of the company is to reach 7500 restaurants by 2010.

Questions

1. Elaborate on the strategy perspectives that represents the most appropriate explanation of Subway's development over the years.

2. Is it possible for a company to start with an emergent strategy and then develop a perspective strategy? Provide a detailed explanation to show your understanding on the concept. Guidelines

1. Your answer should be written in an essay format.

2. The word count is 1500 (+ or -) 10%.

3. Your answer should demonstrate your critical writing skills while assessing the strategic perspectives.

Verified Expert

The work is in 1500 words where the focus is on the subway and how the company is able to handle the different possible factors.It includes the standards related to the perspective strategies and the emerging planning that needs to be done.There are effectiveness and planning which could be mapped through understanding the solution for the subway forms.

Reference no: EM132357106

Questions Cloud

Read the contents of the file and print the name : Read the contents of the file, print the name, standard sequence, reverse sequence and complement sequence. Limit the length of each line of sequence.
Which three elements did you find interesting : HIS104 - Read Section 1 from this week's Webtext titled "The Americas Before the European Migrations" and review the instructor insights.
Support through the partnership of developed countries : The Millennium Development Goals were created to provide developing countries support through the partnership of developed countries.
What are the key issues for peace and stability in east asia : What are the key issues for peace and stability in East Asia in General and china-japan-US relations in particular? How should china, Japan and US respectively.
Is it possible for company to start with emergent strategy : strategic management - college of banking and financial studies - Elaborate on the strategy perspectives that represents the most appropriate explanation
Challenges of implementing the generative software : What are the challenges of implementing the generative software development process in an organization
Write a program using conditional statements and user input : Write a program using conditional statements and user input function to generate the outcome of the rock, scissors, paper game.
Explain arguments european elites gave for imperial projects : For this essay, you will draw on the primary source documents linked below, especially the section entitled "Motives and Attitudes," to explain the arguments.
What is the worst case running time : What is the worst case running time of the entire algorithm in terms of n (number of towns in Flatland)?

Reviews

len2357106

8/13/2019 3:06:54 AM

need the following assignment of 1500 words by today evening 3 pm plz. no delays. make sure solution is different with different REFERENCES.

Write a Review

 

Strategic Management Questions & Answers

  Contrast the branding strategies and brand portfolios

Contrast the approach by Anheuser-Busch and its Budweiser brand with that of Kellogg in the ready-to-eat cereal category.

  Define grand strategies or long-term strategic priorities

The strategic planning process is essential for all organizations. Strategic plans help organizations' leaders and stakeholders keep sight of their missions.

  The idea of "competition of funds"

Describe some the factors found within the idea of "competition of funds"?

  Why you think the company needs to get out of chemicals

Assume the role of Nick and write an email to your uncle explaining why you think the company needs to get out of chemicals.

  Discuss the costs

Discuss the many costs that businesses face today.

  Implement effective operational decisions

Critically appraise the ways in which the operations and information systems functions contribute to an organisation's competitiveness and strategic direction and identify and justify the information required to establish and implement effective o..

  Discuss an individual that was difficult for you to motivate

Discuss an individual that was difficult for you to motivate. Why do believe this was difficult?

  Explain the impact of reverse logistics operations

Explain the impact of reverse logistics operations of countries such as China, India, Brazil and Vietnam and how they contribute to the world environment

  Discuss the opportunity cost

Discuss the opportunity cost

  Analyze the business-level strategies for the company

Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important.

  Based on the implementation of tqm

Write a 2 - 3 page report that you would show to management regarding the TQM strategies that you used, which initiatives you invested in, and how that turned

  The management team of nordstrom''s department store

Assume that you are part of the management team of Nordstrom's department store. The retail industry and Nordstrom's is under a great deal of pressure due to the state of the economy.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd