Is it easier for businesses to lie to customers online

Assignment Help Marketing Management

Reference no: EM13724576

Corporate blogs, also known as business blogs, have opened the line of communication between businesses and customers. Businesses are able to speak frequently to customers that can build a meaning channel of trust and loyalty. Unfortunately, not all corporate blogging efforts are an honest dialogue between company and customer.

A marketing firm hired by Sony to promote the PlayStation Portable (PSP) created a fake fan blog run by "Charlie" who was supposedly helping his friend to get a PSP for Christmas. The blog included Internet lingo and excessive grammatical errors to appear real, but the public soon discovered it was a fake viral marketing campaign.

Answer the following questions:

What could have been an appropriate corporate blogging strategy for Sony's launch of the PSP?

Do businesses have a moral obligation to be honest in their corporate blogs beyond what is required by law?

Is deception necessary to influence consumers to buy a product when competing in a crowded online environment?

Is it easier for businesses to lie to customers online?

Reference no: EM13724576

Questions Cloud

What organizational members say they value ethical practice : Symbols of culture are called artifacts. Artifacts are the most visible and accessible level of culture. These include behaviors, stories, rituals (everyday practices that are repeated frequently), and symbols (e.g., company logos, company colors)..

Summary of the concepts presented in the video : Write a 2 - 5-page summary of the concepts presented in the video that you found most relevant - what you learned from watching the video

Choose three major battles of the civil war : Choose three major battles of the Civil War. Identify each and thoroughly explain their impact on the war. 200 word minimum references and accompanying citations.

Assignment related to er diagram : Question 1: How clear andwell-presented your submission is. Question 2: E-R diagram:adherence too your standard,assumptions made,in clusion of correct primary and foreign keys,appropriate entities,relationships,and attributes.

Is it easier for businesses to lie to customers online : Corporate blogs, also known as business blogs, have opened the line of communication between businesses and customers. Is it easier for businesses to lie to customers online

Describe the different manifestations of progressivism : Describe the different manifestations of progressivism at the local, state, and national levels. To what extent did progressives redefine the role of the state of American politics?

Describe the cognitive and non-cognitive abilities : Describe the cognitive and non-cognitive abilities relating to Emotional Intelligence. Provide an example of how you might use EQ in your daily life. Respond to at least two of your peers for this posting with suggestions that might work for them ..

Was the target audience addressed : Online Video News Releases (VNRs) are visual storytelling that any business can use as a marketing and public relations tool. Was the target audience addressed

Identify several major categories of segmentation : Identify several major categories of segmentation used by Marriott. For each, relate specific examples of hotel services tailored to various target markets

User Account

All Pages