Reference no: EM13389617

In addition to organizing sections of the marketing plan that you have been working on for your expansion, you do the following this week:

Add the marketing plan section, which should include the following

• Identify 1 promotional strategy and advertising message that you recommend to differentiate your particular brand.
• Establish where the product will be available, naming at least 3 distribution outlets, with one being an online storefront.
• Develop the pricing strategy.

Develop your client’s international marketing plan. It’s time to polish the international marketing plan from Weeks 1–3. The plan will include the following sections:
Executive Summary: This summarizes major points of the plan.
Introduction: Include a brief explanation of the company, product, and the country chosen for global expansion.
Cultural Analysis: Briefly describe how the product fits your selected country’s culture.
Include the following information about expansion into your particular country:

•             Geographic Research
•             Target Market Population and Demographics
•             Economic Research
•             Legal Research
•             Political Research
•             Government Considerations
•             Language Considerations

Competitive Analysis: Include information about the brand’s competition.

•        The 4 Ps of marketing
•         Industry information
•         Marketing Plan
•         Marketing Objective
•         Global Positioning Strategy
•         Product Differentiation
•         Advertising and Promotional Strategy
•         Distribution Strategy
•         Pricing Strategy

 References and Appendices