Introducing and managing the improvements

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Reference no: EM13944774

You are working as a senior manager in Eins retail stores. It is sells women's wear, kids wear and cosmetic items. Eins retail have 8 outlets around Melbourne. Each retail outlet has store manager and 6 retail assistants. Eins CEO Gilbert wants to increase market share and sales. It leads to more profit. As a part of continues improvement process management initiated 2 improvement activities. Installing automatic checkout machines in the stores and selling products through e-commerce (online).

Management also did not communicate their ideas clearly to retail staff. As management initiated above changes retail staff from the stores felt threat for their jobs. They resisted the changes.

As a senior manager you are responsible for these changes. How you will go about introducing and managing the improvements. How will you gain support of the retail staff.

Reference no: EM13944774

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