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Discuss the different views or interpretations of marketing as a function of business, including the AMA’s recent change in the definition of marketing. Why do you think the AMA changed the definition after 20 years?
Explain how and why the process of developing a marketing plan might be more important than the marketing plan document itself. What are the benefits of the planning process irrespective of the actual outcomes of the process?
Why have ethics and social responsibility become so important in recent years? Why is it important that marketing ethics be incorporated into the firm’s strategic plan?
Identify and discuss the challenges involved in collecting environmental data and information. How can a marketing manager or analyst overcome these problems?
Identify and explain the major characteristics of marketing objectives.
Describe how the business buying process differs from the consumer buying process. Include an explanation of the unique characteristics of business markets.
2-3 short paragraphs
Sociologists offer several explanations of the fact that the incest taboo is found everywhere. Which of the following is NOT one of them?
What are the most common types of allergens?
What are the differences among prejudice, stereotype, acculturation (phases of acculturation), and discrimination? What are some questions you could use to determine the individual's degree of acculturation?
Disparate impact analysis (the four-fifths rule, standard deviation analysis) is used in employment discrimination cases. Suppose that a survey of young high school graduates found that among 21- to 25-year-olds only (a) 60 percent of whites, 40 perc..
explain the concept of groupthink does not necessarily have a positive connotation. describe what group think refers to, and discuss the conditions that must be present in order for this process to occur.
Sclove speaks about “technologies as social structures.” In what ways do technologies become social structures? To what extent is the interlacing of society and technology leading to negative consequences and to what extent might it cause good things..
Discuss what the company in this scenario may be doing wrong in the context of change management theory.
Every piece of reasoning must start somewhere. And if every piece of reasoning starts somewhere, then every piece of reasoning begins with an unsupported premise.
Which voluntary agency developed in response to the sporadic and unorganized assistance provided after Hurricane Beulah in 1967?
When attempting to understand human behavior, psychologists often look to the roles of nature (e.g., biology, genetics) and nurture (e.g., experience, culture). Examine the roles of nature and nurture in explaining taste, smell and flavor.
What are some of the reasons given for the differences in crime rates between males and females? Do you feel that the gap in the rates of crime between females and males will ever narrow to the point where the rates will be very similar? Explain your..
In order for BOD results to be valid, it is desirable to maintain a minimum dissolved oxygen concentration at the end of the incubation period of at least 1.0 mg/L. If an industrial wastewater is known to have a COD of 1000 mg/L, recommend a dilut..
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