Group buying and collective buying is one of the faster growing businesses in the field on online retail. The field of group buying includes intermediary websites which use their contacts with the suppliers to get them large number of customers for the same product at the same time.
This report inhibits:
Literature Review on group buying
Literature Review on internet group buying
Defining factors of internet group buying
Need for research in case of online group buying
The conclusion which can be made is that the research on group buying relates to internet group buying by only a small margin. This is due to the much smaller and localised scope of online group buying as compared to internet group buying process.