Internet advertising and cash crunch case study

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Case Study

For this assignment, following APA style, answer as comprehensively as possible the questions after each case summary. Please refer to Beyond Interactive: Internet Advertising and Cash Crunch Case Study on page 313 and answer the following questions: What unique value proposition(s) does Beyond Interactive offer to customers? What are BI's revenue sources (how many different ways can they make money)? What are the unusual organizational aspects of BI, and how do they contribute to the company's success and growth? How do they limit it? Is BI's model sustainable? Why or why not? How would you value BI? (Given the industry information in the case, make assumptions about high level costs and market share, and projections about growth to fill in the blanks.)

Reference no: EM13902334

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