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International Strategy Analysis
Write a brief assessment (two pages) of the Outback Steakhouse case found in the text. Pay particular attention to the following questions:
What are the basic elements of Outback's plan for going international?
What do you see as the strengths and weaknesses of this plan?
What changes to the plan would you recommend to Connerty?
Given what you know from the case, do you think Outback should try the international journey?
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1. if company has 1 million to spend on a new strategy and is considering to invest in either market development or
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