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Option: International Marketing Strategy - Company Selection
Your Portfolio Project assignment is to prepare a well-written marketing strategy for your company's introduction of a product in an International market utilizing concepts learned in the course as a basis for your analysis. This week, you will turn in the name of the company you have selected for your portfolio project, along with an explanation of why you chose the company and what your specific focus will be in your analysis. Your final portfolio project is due at the end of Week 8.
Your paper should be clear, concise, and demonstrate knowledge of the concepts presented in this module and course. Document formatting and source citations should be in conformity with APA Style.
Your marketing strategy must include the following elements:
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