+1-415-670-9189
info@expertsmind.com
Integrated marketing communication
Course:- Marketing Management
Reference No.:- EM138





Expertsmind Rated 4.9 / 5 based on 47215 reviews.
Review Site
Assignment Help >> Marketing Management

Develop an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories.  (This is of course in light of recent issues that have been in the media regarding deaths and unsafe workplaces.)

Explain what appeals would use and why?  What would avoid.




Put your comment
 
Minimize


Ask Question & Get Answers from Experts
Browse some more (Marketing Management) Materials
Study Forrester Social Technographics Ladder: Develop a 10-question questionnaire to determine both which rung (segment) and the demographics of those who answered the survey
Product X is a consumer product with a retail price of $9.95. Retailer's margins on the product are 40% (based on the selling price to consumers) and wholesaler's margins are
Identify the Length and Width of the different distribution channel choices. Discuss the advantages/ disadvantages of the Vertical and Horizontal channel methods. Identify any
What is the decision facing Elizabeth Arden? What factors are important in understanding this decision situation? What are the possible alternatives? Fully describe at least t
Evaluate who should monitor performance of the business plan? Assess how an organization could evaluate among alternative plans to see what plan(s) might be approved. Propos
Assignment: Discussion-Factors and Trends that Influence Strategy Development, What is a luxury good and should marketers of luxury goods abandon their efforts to establish pr
Describe how household patterns in the United States are anticipated to change over the next few years. Examine the impact of such changes on the demand for different goods.
Case Analysis 4 - Google: Research Google's attempt to buy into wireless via the 700 MHz Spectrum Auction. How does Google's support for Open Access fit into Google's plans