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Integrated marketing communication

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Reference no: EM138

Develop an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories. (This is of course in light of recent issues that have been in the media regarding deaths and unsafe workplaces.)

Explain what appeals would use and why? What would avoid.

Reference no: EM138

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Integrated marketing communication : Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .

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Integrated marketing communication

Reference no: EM138

Reference no: EM138

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