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Integrated marketing communication
Course:- Marketing Management
Reference No.:- EM138





Assignment Help >> Marketing Management

Develop an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories.  (This is of course in light of recent issues that have been in the media regarding deaths and unsafe workplaces.)

Explain what appeals would use and why?  What would avoid.




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