+1-415-670-9189
info@expertsmind.com
Integrated marketing campaign of mccafe
Course:- Marketing Management
Reference No.:- EM1392




Assignment Help
Assignment Help >> Marketing Management

Mcdonald's has recently launched McCafe throughout Canada. To support the launch the company is using a multi media campaign - TV, radio, outdoor, web, digital, social media, and promotion.

  • In your view, is this good example of an IMC (integrated marketing campaign).Why?
  • How is McCafe positioned - write a positioning statement for McCafe
  • What is the Creative Strategy/Copy Platform? Is this evident in all the communication elements? Is it evident in store? 
  • In your view what is the big idea of the campaign? Does it work well in all the IMC elements

What's Required

Answer the questions above with suitable headings/sections. The analysis should be limited to 500 - 600 words - 3 pages max, not including a cover page. If you use visuals to support your narrative, please reference and attach as a separate appendix. 

Summary:

The assignment in marketing is about Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are discussed in detail in the solution.




Put your comment
 
Minimize


Ask Question & Get Answers from Experts
Browse some more (Marketing Management) Materials
What are the strategies of the following organizations? Is the strategy defined in terms of product or process or both? A. McDonald’s B. AT&T Telephone Co . General Motors D.
Think of an organization you have worked for or one with which you are very familiar. Diagnose the need for change and present a plan to transform the organization, utilizi
A company has current assets that have an estimated book value (if sold) of $20 million.The fixed assets book value is $120 million, butthe market value (if sold) is $180 mill
Complete the following assignment using the "Strategy and Positioning Analysis" template for the cosmetic firm "MAC" in-store makeup service. Develop a 750-word analysis expl
Discuss the marketing plan insights P&G has gained through its Vietnamese marketing studies. How influential are those discoveries in the development of P&G's strategy to en
If you had a marketing manager of a brand, whom had experience as a moderator, would you have him/her act as a moderator to save the cost of bringing in a professional moderat
How could leadership changes hinder the team's relationships and effectiveness? Which do you think would have the most impact: the leader's attitude, the leader's personalit
Examine the components of a marketing plan. Determine the component you believe to be the most important and the component you believe to be the least important. Provide a r