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Each promotional tool (advertising, sales promotion, public relations, personal selling, direct marketing) has its own strengths and weaknesses. If you are opening a new restaurant in RGV (or the home town you live in), how would you decide about your promotional mix (how much advertising, PR, etc.)? Discuss your answer considering the strengths and weaknesses of each tool.
Why is it so important to integrate marketing communications? Discuss with examples.
The Senior Vice President of Human Resources has just informed you that she would like for you to research various HRM practices of Fortune 500 companies. This research will
Mr. Hess of California Windows, Inc. is considering making a change in the material the firm uses for panes in its residential window line.- Which option will allow the compa
Zipcar is a highly successful new company specializing in a brand new model for automobile rental services, which allows their customers long-term and flexible access to sha
Macroeconomic uses certain economic aggregates, called macroeconomic variables, to assess the performance and to analyses the behavior of the economy. These macroeconomic va
Several companies use their brand as a competitive advantage. Given your knowledge about the global economy, identify three brands you believe have the strongest likelihood of
Please read article "What is Strategy?" by Michael Porter, Harvard Business Review, November-December 1996 and in three paragraphs, write 3 lessons that you too away from th
Compare and contrast authority and power in terms of leadership. What do you define as effective leadership? What role does authority have in effective leadership? What role
Anna Kashfi is retiring at the end of next year. She would like to make sure she receives payments of $10,000 a year forever, starting when she retires. If she can earn 6.
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