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Each promotional tool (advertising, sales promotion, public relations, personal selling, direct marketing) has its own strengths and weaknesses. If you are opening a new restaurant in RGV (or the home town you live in), how would you decide about your promotional mix (how much advertising, PR, etc.)? Discuss your answer considering the strengths and weaknesses of each tool.
Why is it so important to integrate marketing communications? Discuss with examples.
Some types of technological change (e.g., mass production of personal computers or miniaturization of components) reduce the cost of capital. Use the concept of cross-wage e
Expected Return Circuit City Stores (CC) recently paid a $.28 dividend. The dividend is expected to grow at a 24.20 percent rate. At the current stock price of $9.16, what i
Consider a region where the self-suffi cient wage is constant at $4. Suppose the payoff from innovation in a city with population n (measured in thousands) is ( n ) 2 n 12 (
Your state plans to adopt a tuition tax credit for college students. How would you estimate the revenue impact of this provision? How would the decisions to use static, micr
Research one of the four companies and see how or if that company has since changed (yet more) since the time of the book's publication. How did that recent change fit with
For those practices that you say are illegal, classify each as lubrication, extortion or subornation and tell explain why. Which of the payments, favours or bribes are illegal
Within an organization, the control process normally progresses through four steps. Discuss these steps as they would apply to an important management situation of your choo
Use your knowledge of the sources and contingencies of power to explain why the MLB baseball players' association had more power in negotiations by walking out in September
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