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Integrate marketing communications

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Each promotional tool (advertising, sales promotion, public relations, personal selling, direct marketing) has its own strengths and weaknesses. If you are opening a new restaurant in RGV (or the home town you live in), how would you decide about your promotional mix (how much advertising, PR, etc.)? Discuss your answer considering the strengths and weaknesses of each tool.

Why is it so important to integrate marketing communications? Discuss with examples.

Reference no: EM132280890

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