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Information for identifying characteristics of consumers

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List possible sources of information for identifying characteristics of consumers (whether individuals, households or businesses) in the total market and target markets for a product/ service and explain the profiling process.

Would like simple understanding and dot points would help too.

Reference no: EM131086324

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Information for identifying characteristics of consumers : List possible sources of information for identifying characteristics of consumers (whether individuals, households or businesses) in the total market and target markets for a product/ service and explain the profiling process.
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