Influenced the landscape of global marketing

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Reference no: EM132280617

Domestic marketing is when commercialization of goods and services are limited to the home country only. On the other hand, international marketing, as the name suggests, is the type of marketing which is stretched across several countries in the world. The scope of domestic marketing is limited and can eventually dry up. On the other end, international marketing has endless opportunities and scope. Which four major trends have influenced the landscape of global marketing in the past decade? Describe in detail.

Reference no: EM132280617

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