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Decisions made within an organization may be made by individuals or groups, but whoever makes them will be influenced by the culture of the company. Running a business in an ethical manner from the top down will build a stronger bond between individuals on the team, further creating stability within the company. Ethics is important since it plays a critical role in shaping an individual's behavior at the company, and even more so when they leave and interact in society. What issues can influence the ethical conduct of marketing personnel? Can you think of a time when ethics flowed outside of the workplace and into society?
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