Reference no: EM13738174
Assume the role of Marketing Manager. Select a product (good or service) that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills and the knowledge you have acquired throughout this course and address the following in your Final Paper:
Describe the product you selected in terms of the four utilities of customer value.
Identify the product's target market at home and in your stated foreign market.
Indicate the competition of the product category in both home and foreign markets.
Explain how you would apply the segmentation, targeting, and positioning (STP) approach to market the product in the foreign market.
Discuss the major environmental facts and trends in the foreign markets that might affect sales of the product.
Explain how you would develop, execute. and measure a campaign for this product considering the four p's (product, price, promotion, and place).
Discuss the U.S. and international ethical marketing considerations.
|
Write clearly and concisely about information technology
: Write clearly and concisely about Information Technology Project Management topics using proper writing mechanics and technical style conventions.
|
|
Explain the primary and secondary target markets
: Conduct an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces. Specify the primary and secondary target markets for your company. Be sure to cover the 4Ps, 5Cs and STP
|
|
Basic requirements of an annual report
: For your initial post, write a clear concise memo (no more than 250 words) that describes the contents of an annual report so marketing personnel can understand the basic requirements of an annual report. Reference this week's readings and lecture..
|
|
Explain the purpose of a company
: Review Ford Motor Company's Form 10-K for 2012. Explain the purpose of a company's 10-K and how it interprets the firm's financial strength. Write a description of three important items, including their significance to stakeholders, that you learn..
|
|
Indicate the competition of the product category
: Indicate the competition of the product category in both home and foreign markets. Explain how you would apply the segmentation, targeting, and positioning (STP) approach to market the product in the foreign market
|
|
Variety of skills to successfully manage conflict
: Managers need a variety of skills to successfully manage conflict. Compose a 1-2 page double-spaced essay reflecting upon the following questions regarding conflict management:
|
|
Explain frontiers and industrialism
: Explain Frontiers and industrialism.
|
|
Discuss why wal-mart doesn''t hire a 3pl firm
: Wal-Mart owns the 3PL component, the distribution component, and the retail store component in its supply chain. Discuss why Wal-Mart doesn't hire a 3PL firm and a distribution firm to do business with.
|
|
Difference between a good design and a bad design
: When designing database tables, the difference between a good design and a bad design can be a few seconds in response time and several minutes.
|