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1. Suppose that you've been hired by a local independent bookstore to help its owner win back customers lost to a large bookstore chain. Design and outline a plan to win back the store's lost customers and rebuild those relationships. Be sure to incorporate marketing concepts from the course materials.
2. Assume you are the marketing director of a new restaurant that plans to open in six months. Conduct a short nonprobability sample among your acquaintances to determine (a) whether coupons would be a successful promotional tactic to use and (b) in what circumstances coupons would be an inducement for repeat business and when they would not. Report your findings.
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I am writing a paper introducing a conceptual model, the Health Belief Model. The community plays such a huge role in the health of our nation.
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