Reference no: EM132205014
The design team believes that in order to attract the DIY crowd, the firm's website should incorporate a design with features similar to those found on some of the best B2C websites.
Which of the following design ideas should not be implemented?
a. Enable customers to connect to user-generated images of your products on Instagram.
b. Collect sales tax only on purchases made by customers residing in the state of Georgia; otherwise, ignore the collection of sales tax.
c. Include social media buttons for Facebook, Pinterest, and other social media networks on your website to enable shoppers to share their likes with friends.
d. Enable shoppers to compare prices, features, and other customers' opinions.
Which one of the following strategies would do the least to build a perception of trustworthiness and overcome lack of trust on the part of customers who visit your website?
a. Demonstrate that your firm is accredited by the Better Business Bureau or TRUSTe.
b. Provide brand endorsements from well-known experts and well-respected individuals.
c. Request that first-time visitors to your website provide personal data that is not really needed to fulfill their order but that can be used to add them to mailing lists for ads and offers of interest.
d. Offer a customer loyalty program to help you build ongoing relationships with customers.
Building a Successful B2B Website. Your company operates a single store outside Atlanta, Georgia, that sells nearly $50 million in maintenance, repair, and operations (MRO) supplies each year. Any product that is used in the manufacturing process, but that isn't incorporated into the product itself, can be classified as MRO—including consumables such as cleaning supplies used to clean production machinery, supplies used to support operations, office supplies, and small equipment like fans and compressors. Your customers are mainly professional buyers who work in the MRO organization of one of the many manufacturing companies in the area. You are also interested in capturing a new class of DIY consumers who can use your products to complete projects around the home.
Your company is keenly interesting in building a website to enable it to reach customers nationwide. The firm tried entering e-commerce a few years ago, but the venture was a failure. The website was so poorly designed that customers found it difficult to use, and the technology selected proved to be unreliable, with the website crashing for a few hours every week. A small group of employees is working with an experienced web designer to design the new website.
Which of the following statements provides the strongest justification for creating a new B2B website for your firm?
a. After the initial failure, implementing a sound B2B website will redeem your organization in the eyes of its customers and competitors.
b. This project will enable your firm to keep pace with your competitors who have already established B2B websites.
c. This project will provide an opportunity to upgrade the technology infrastructure (e.g., servers, software, and electronic payment systems) required to support e-commerce and strengthen your organization's information system capability.
d. Your firm will be able to reach new customers in new markets, which will generate increased revenue.